Final Major Project: The S.O.O.T.S Clothing

Basic Brief and Outcomes

In essence, this project is the creation and marketing launch of a cult fashion label. As part of this, I will create a homogenous brand identity and strict look for the line. I will also produce a selection of four prototype garments, consisting of t-shirts, as well as a fully functional online store and the production of promotional marketing tools such as pin badges and bumper stickers.

Shirts are sold via an online store:

CLICK HERE TO VISIT ONLINE STORE

The brand keeps 'fans' posted and generates interest via a facebook page:

CLICK HERE TO VIEW OUR FACEBOOK PAGE

About our brand

‘The Secret Order of The Streets’ brand is based upon our beliefs in world peace, charity, ethics, morality, third world rights as well as opposition to forces of power within society, be it in government, large monopoly companies or through the media systems. As part of our belief system and code of conduct, we have a huge obsession within our brand with current affairs, history, war, conspiracy theories, secret societies, religion and culture. All of our products, as well as their designs are hugely influenced by some or all of these themes.

Due to our belief in opposition to powers within society, our brand identity is modelled not as a fashion label but as a secret society for those that share similar values and beliefs as us. Therefore, all garments produced will be modelled as uniforms for the society. The website will also be modelled as a members website for the secret society, with the ‘members’ being people who affiliate themselves with the brands identity. The brand will be marketed with the intention of it having a cult following rather becoming popular within the mainstream. It will be marketed via stickers and badges at venues such as universities, art galleries, protests and demonstrations, notable fashion outlet areas, as well as through social networking, with the hope that it will spread through word of mouth.

Despite the strong focus on content, we will also be producing garments of high quality and design as we are primarily a fashion label. To keep interests high, and to build up a customer base, all garments will also be exclusive and of limited quantity. In keeping to our belief system, all garments will also be sweatshop free and produced using as much recycled resources where possible.

Uni Project: Self Initiated Project

For this project, i had the chance to produce anything i wanted in whatever medium that i want. I decided to choose the medium of 'print' and produce a movie poster for a non-existent documentary film which portrayed the reality of youth crime and drug culture in East London, UK.

Below is my final poster design (CLICK TO ENLARGE):

Uni Project: A5 Almanac

For this project i had to make a "16 page A5 landscape" almanac displaying me and my work through the look of a fictional company. It also had to have a "green" theme and printed and presented using recycled materials.

Below are the spreads for the final design (CLICK TO ENLARGE):

Uni Project: Alpha-Bet

"Design your own alphabet by investigating the vernacular form of your spoken & written language(s). How is it influenced by the lettering and layout you see, hear and use everyday? Using your research sketch/draw then digitize your alphabet."

For this project, I decided to created a typeface by incorporating by written handwriting with the Bengali typeset.

This is my handwriting: (CLICK TO ENLARGE)THIS IS THE BENGALI TYPEFACE:

The following is the typeface that i came up with and that i digitized. I named it "Bengal Scribble". (CLICK TO ENLARGE)
Below are Pangrams to show my designs in use: (CLICK TO ENLARGE)

Uni Project: Rhythm & Rhyme

For this project, I had to:
"create both a printed and visual version of a magazine/newspaper and blog space of words relating to music. ie. lyrics, poetry, nursery rhymes.etc..."

I decide to base this project on the stories of the Holy Qur'an and re-interpret it for children in Primary School. I decided to create the first in a mock series comprising of 6 parts. This would be 6 monthly flyer handouts with a particular story from the Qur'an as well as an accompanying cartoon that could be viewed on the web for that particular story.

The flyer that I created for this project is the first in the series and an example of what the series would actually look like. I have also created a mock website for the cartoons and this could viewed by clicking the link below:

CLICK HERE TO VISIT THE 'ADVENTURES OF AISHA' WEBSITE

Front page of first cover: (CLICK TO ENLARGE)

Here is the Inside: (CLICK TO ENLARGE)

Uni Project: Virtual Presence - Fashion Victims

In this project, we had to basically select fashion victim(s) and critique their styles with our own opinions before presenting it in a real or virtual method. For this, i decided to make an iPhone application with a large focus and influence on celebrities such as Kanye West, Lady GaGa, Lupe Fiasco, Andre 3000, Gwen Stefani and Pharell and their fashion styles. Its targeted mainly to the urban/street/indie/geek-chic crossover market, delivering up-to-date fashion posts from various well established fashion blogs such as Hypebeast and UrbanPromoter as well as some of the respective mentioned celebrities blogs. The application also takes advantage of iPhone's Google Maps capabilities by having a 'store finder' which allows users to search and find nearby stores.

The application that i have designed is called 'Swaggerlikeus' in reference to the song 'Swagga Like Us' by T.I, Jay-Z, Kanye West and Lil Wayne, and this is our companies logo:


The layout for our application design is based on the Facebook design and this was due to its ease of use as well as being user-friendly. Below are the designs for our 'home screen button' and various screenshots from the softwares menu:

CLICK BELOW TO ENLARGE AND VIEW IN DETAIL